Straight-talking guides for local business owners on getting found on Google, ChatGPT, Perplexity and everywhere else customers now search. Pick a topic and read what applies to you.
Local SEO gets you into Google's Local Pack. AI search gets you named directly by ChatGPT and Perplexity. The raw ingredients overlap heavily — here's exactly where they don't.
Reviews now carry real weight in Google's local ranking and act as a hard cutoff for AI assistants deciding who to recommend. Here's what actually moves the needle.
GBP signals now make up roughly a third of your local ranking, and the same profile feeds Google's AI Overviews and Gemini directly. Here's every section worth getting right.
ChatGPT names a local business in roughly 1.2% of relevant searches, and only if it's rated 4.3★ or higher. Here's exactly what that means for you.
The one free listing that makes the single biggest difference to being found locally — and how to do it right the first time, in about 20 minutes.
One old address on a forgotten directory can quietly cost you AI recommendations. Here's how to find and fix every mismatch.